:root {
  --escala-verde: #00A868;
  --escala-verde-claro: #45D89A;
  --escala-verde-oscuro: #046A45;
  --escala-verde-suave: #E4F5EC;
  --escala-azul: #1C4FE0;
  --escala-azul-suave: #EAF0FD;
  --escala-rojo: #E63946;
  --escala-navy: #0B1220;
  --escala-navy-profundo: #101A2E;
  --escala-fondo: #F7F9F7;
  --escala-blanco: #FFFFFF;
  --escala-borde: #E1E7E2;
  --escala-texto: #0B1220;
  --escala-texto-secundario: #3B4759;
  --escala-texto-suave: #7A8699;

  --escala-font-display: "Fraunces", "Georgia", serif;
  --escala-font-cuerpo: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --escala-font-mono: "IBM Plex Mono", ui-monospace, "SFMono-Regular", monospace;

  --escala-maxw: 1180px;
  --escala-radius-sm: 10px;
  --escala-radius: 16px;
  --escala-radius-lg: 22px;
  --escala-shadow-sm: 0 1px 2px rgba(11, 18, 32, 0.05);
  --escala-shadow-md: 0 12px 28px rgba(11, 18, 32, 0.10);
  --escala-shadow-lg: 0 28px 56px rgba(11, 18, 32, 0.18);
}

*, *::before, *::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  font-family: var(--escala-font-cuerpo);
  font-size: 16px;
  line-height: 1.55;
  color: var(--escala-texto);
  background: var(--escala-fondo);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: var(--escala-azul);
}

svg {
  display: block;
}

::selection {
  background: var(--escala-verde-suave);
  color: var(--escala-verde-oscuro);
}

:focus-visible {
  outline: 2px solid var(--escala-azul);
  outline-offset: 3px;
  border-radius: 6px;
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: absolute;
  top: -48px;
  left: 16px;
  z-index: 100;
  background: var(--escala-navy);
  color: var(--escala-blanco);
  padding: 10px 16px;
  border-radius: 10px;
  text-decoration: none;
  transition: top 0.2s ease;
}

.skip-link:focus {
  top: 12px;
}

.container {
  width: 100%;
  max-width: var(--escala-maxw);
  margin-inline: auto;
  padding-inline: 20px;
}

@media (min-width: 768px) {
  .container {
    padding-inline: 40px;
  }
}

.mono {
  font-family: var(--escala-font-mono);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 60;
  background: rgba(247, 249, 247, 0.86);
  -webkit-backdrop-filter: blur(10px);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--escala-borde);
}

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 12px 0;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--escala-font-display);
  font-weight: 600;
  font-size: 16px;
  letter-spacing: -0.015em;
  text-decoration: none;
  color: var(--escala-navy);
  min-width: 0;
}

.brand-logo {
  height: 56px;
  width: auto;
  max-width: min(40vw, 200px);
  object-fit: contain;
  flex-shrink: 0;
  display: block;
}

.brand .brand-word {
  white-space: nowrap;
  color: var(--escala-texto-secundario);
  font-size: 14px;
  font-weight: 600;
}

.brand .divider {
  color: var(--escala-texto-suave);
  font-weight: 400;
}

.footer-brand .brand-logo {
  filter: brightness(0) invert(1);
  opacity: 0.95;
}

.footer-brand .brand-word {
  color: rgba(255, 255, 255, 0.78);
}

.nav-links {
  display: none;
  gap: 26px;
  align-items: center;
  font-size: 14.5px;
  font-weight: 500;
}

@media (min-width: 860px) {
  .nav-links {
    display: flex;
  }
}

.nav-links a {
  color: var(--escala-texto-secundario);
  text-decoration: none;
  transition: color 0.15s ease;
}

.nav-links a:hover {
  color: var(--escala-navy);
}

.nav-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  align-items: center;
  justify-content: flex-end;
}

.nav-cta {
  background: var(--escala-navy);
  color: var(--escala-blanco);
  font-size: 13.5px;
  font-weight: 600;
  padding: 9px 16px;
  border-radius: var(--escala-radius-sm);
  text-decoration: none;
  transition: background 0.15s ease;
  white-space: nowrap;
}

.nav-cta:hover {
  background: var(--escala-navy-profundo);
}

.nav-cta--secondary {
  background: transparent;
  color: var(--escala-navy);
  border: 1px solid rgba(11, 18, 32, 0.18);
}

.nav-cta--secondary:hover {
  background: rgba(11, 18, 32, 0.06);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 9px;
  font-family: var(--escala-font-cuerpo);
  font-weight: 600;
  font-size: 15px;
  line-height: 1;
  padding: 14px 24px;
  border-radius: var(--escala-radius-sm);
  border: 1px solid transparent;
  text-decoration: none;
  cursor: pointer;
  white-space: nowrap;
  transition: background-color 0.15s ease, border-color 0.15s ease, color 0.15s ease, transform 0.15s ease, box-shadow 0.15s ease;
}

.btn-primary {
  background: var(--escala-verde);
  color: var(--escala-blanco);
  box-shadow: 0 1px 2px rgba(0, 0, 0, 0.1), 0 10px 24px -8px rgba(0, 168, 104, 0.55);
}

.btn-primary:hover {
  background: var(--escala-verde-oscuro);
  transform: translateY(-1px);
}

.btn-primary:active {
  transform: translateY(0);
}

.btn-ghost-light {
  background: transparent;
  color: var(--escala-blanco);
  border: 1px solid rgba(255, 255, 255, 0.28);
}

.btn-ghost-light:hover {
  background: rgba(255, 255, 255, 0.08);
  border-color: rgba(255, 255, 255, 0.45);
}

.btn-light {
  background: var(--escala-blanco);
  color: var(--escala-navy);
}

.btn-light:hover {
  background: #EDF1F6;
}

.btn-underline {
  background: transparent;
  color: var(--escala-blanco);
  padding: 12px 8px;
  border: 0;
}

.btn-underline:hover {
  text-decoration: underline;
}

.btn-lg {
  padding: 15px 26px;
  font-size: 15.5px;
}

.btn-pulse {
  animation: escala-pulse 3s ease-in-out infinite;
}

@keyframes escala-pulse {
  0%, 100% {
    box-shadow: 0 1px 2px rgba(0, 0, 0, 0.1), 0 10px 24px -8px rgba(0, 168, 104, 0.55);
  }
  50% {
    box-shadow: 0 1px 2px rgba(0, 0, 0, 0.1), 0 10px 30px -6px rgba(0, 168, 104, 0.85);
  }
}

.hero {
  position: relative;
  background: linear-gradient(165deg, var(--escala-navy-profundo) 0%, #0D2A4A 58%, #123A68 100%);
  color: var(--escala-blanco);
  overflow: hidden;
  padding: 30px 0 0;
}

.hero-windows {
  position: absolute;
  inset: 0;
  display: grid;
  grid-template-columns: repeat(8, 1fr);
  grid-template-rows: repeat(6, 1fr);
  gap: clamp(10px, 2.6vw, 20px);
  padding: clamp(10px, 2.6vw, 20px);
  opacity: 0.55;
  pointer-events: none;
}

.hero-windows i {
  background: rgba(0, 168, 104, 0.05);
  border: 1px solid rgba(0, 168, 104, 0.09);
  border-radius: 3px;
  animation: escala-window 7s ease-in-out infinite;
  animation-delay: calc(var(--d, 0) * 1s);
}

@keyframes escala-window {
  0%, 40%, 100% {
    background: rgba(0, 168, 104, 0.05);
    border-color: rgba(0, 168, 104, 0.09);
  }
  18% {
    background: rgba(0, 168, 104, 0.5);
    border-color: rgba(0, 168, 104, 0.7);
  }
}

.hero-content {
  position: relative;
  z-index: 2;
  padding: 64px 0 56px;
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
}

@media (min-width: 768px) {
  .hero-content {
    padding: 96px 0 84px;
  }
}

.hero-tag {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.14);
  padding: 6px 14px;
  border-radius: 100px;
  font-family: var(--escala-font-mono);
  font-size: 11.5px;
  letter-spacing: 0.05em;
  color: var(--escala-verde-claro);
  margin-bottom: 22px;
}

.hero-tag .dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--escala-verde);
  box-shadow: 0 0 0 3px rgba(0, 168, 104, 0.25);
}

.hero-brand {
  margin: 0;
  font-family: var(--escala-font-display);
  font-weight: 600;
  letter-spacing: -0.02em;
  font-size: clamp(40px, 8.5vw, 78px);
  line-height: 1.02;
  max-width: 15ch;
}

.hero-brand em {
  font-style: normal;
  color: var(--escala-verde-claro);
}

.hero-headline {
  font-family: var(--escala-font-cuerpo);
  font-weight: 600;
  font-size: clamp(16px, 2.6vw, 20px);
  color: rgba(255, 255, 255, 0.92);
  max-width: 30ch;
  margin: 20px 0 12px;
}

.hero-sub {
  font-size: 15.5px;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.62);
  max-width: 46ch;
  margin-bottom: 16px;
}

.hero-login-note {
  font-size: 14px;
  line-height: 1.5;
  color: rgba(255, 255, 255, 0.78);
  max-width: 48ch;
  margin: 0 auto 28px;
  padding: 12px 16px;
  border-radius: 12px;
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.16);
}

.hero-login-note strong {
  color: var(--escala-verde-claro);
  font-weight: 700;
}

.hero-ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  justify-content: center;
}

.hero-bottom-fade {
  position: relative;
  z-index: 2;
  height: 56px;
  background: linear-gradient(180deg, transparent, var(--escala-fondo));
}

.section {
  padding: 64px 0;
}

@media (min-width: 720px) {
  .section {
    padding: 88px 0;
  }
}

.section-white {
  background: var(--escala-blanco);
  border-top: 1px solid var(--escala-borde);
  border-bottom: 1px solid var(--escala-borde);
}

.section-confianza {
  background: var(--escala-azul-suave);
  border-top: 1px solid #DCE4F6;
  border-bottom: 1px solid #DCE4F6;
}

.section-head {
  max-width: 720px;
  margin-bottom: 34px;
}

.kicker {
  margin: 0 0 10px;
  font-family: var(--escala-font-mono);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--escala-verde-oscuro);
}

.section-title {
  margin: 0;
  font-family: var(--escala-font-display);
  font-weight: 600;
  font-size: clamp(28px, 4.4vw, 42px);
  line-height: 1.12;
  letter-spacing: -0.015em;
  color: var(--escala-navy);
}

.section-sub {
  margin: 12px 0 0;
  font-size: 16.5px;
  color: var(--escala-texto-secundario);
}

/* Buscador de la vitrina (en armonía con el ecosistema) */
.feed-search {
  margin-bottom: 26px;
}

.feed-search__label {
  display: block;
  font-family: var(--escala-font-mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--escala-texto-suave);
  margin-bottom: 8px;
}

.feed-search__box {
  display: flex;
  align-items: center;
  gap: 10px;
  background: var(--escala-blanco);
  border: 1.5px solid var(--escala-borde);
  border-radius: 14px;
  padding: 5px 6px 5px 16px;
  box-shadow: var(--escala-shadow-sm);
  transition: border-color 0.15s ease, box-shadow 0.15s ease;
}

.feed-search__box:focus-within {
  border-color: var(--escala-verde);
  box-shadow: 0 0 0 3px rgba(0, 168, 104, 0.14);
}

.feed-search__icon {
  flex-shrink: 0;
  color: var(--escala-verde);
}

.feed-search__input {
  flex: 1;
  border: none;
  background: transparent;
  padding: 9px 0;
  font-size: 14.5px;
  font-family: var(--escala-font-cuerpo);
  color: var(--escala-texto);
  outline: none;
  min-width: 0;
}

.feed-search__input::placeholder {
  color: var(--escala-texto-suave);
}

.feed-search__input::-webkit-search-cancel-button,
.feed-search__input::-webkit-search-decoration {
  -webkit-appearance: none;
  appearance: none;
}

.feed-search__input::-ms-clear {
  display: none;
  width: 0;
  height: 0;
}

.feed-search__clear {
  flex-shrink: 0;
  width: 32px;
  height: 32px;
  padding: 0;
  border: none;
  border-radius: 10px;
  background: var(--escala-verde-suave);
  color: var(--escala-verde-oscuro);
  font-size: 13px;
  line-height: 1;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  transition: background 0.12s ease, color 0.12s ease;
}

.feed-search__clear:hover {
  background: var(--escala-verde);
  color: var(--escala-blanco);
}

.feed-search__hint {
  margin: 10px 0 0;
  font-size: 13.5px;
  color: var(--escala-texto-secundario);
  font-style: italic;
}

/* Spot del anuncio compartido (?anuncio=): entre búsqueda y carrusel */
.feed-pinned {
  margin: 22px 0 8px;
  padding: 16px;
  border: 2px solid var(--escala-verde);
  border-radius: var(--escala-radius);
  background: linear-gradient(180deg, var(--escala-verde-suave), rgba(228, 245, 236, 0.35));
}

.feed-pinned__head {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 12px;
}

.feed-pinned__title {
  font-family: var(--escala-font-mono);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--escala-verde-oscuro);
}

.feed-pinned__card {
  max-width: 460px;
  margin: 0 auto;
}

.feed-pinned__card .ad-card {
  box-shadow: var(--escala-shadow-md);
}

.feed-carousel {
  position: relative;
  overflow: hidden;
  /* El gesto horizontal lo maneja el JS (swipe); el scroll vertical sigue nativo */
  touch-action: pan-y;
  --feed-gap: 20px;
  --feed-per-view: 1;
}

.feed-grid,
.feed-carousel .feed-track {
  display: flex;
  align-items: flex-start;
  gap: var(--feed-gap);
  grid-template-columns: none;
  transition: transform 0.45s ease;
  will-change: transform;
}

.feed-carousel .feed-track.is-jumping {
  transition: none;
}

.feed-carousel .feed-track .ad-card {
  flex: 0 0 calc((100% - (var(--feed-per-view) - 1) * var(--feed-gap)) / var(--feed-per-view));
  width: calc((100% - (var(--feed-per-view) - 1) * var(--feed-gap)) / var(--feed-per-view));
  min-width: calc((100% - (var(--feed-per-view) - 1) * var(--feed-gap)) / var(--feed-per-view));
  max-width: calc((100% - (var(--feed-per-view) - 1) * var(--feed-gap)) / var(--feed-per-view));
}

/* Vitrina: el slide ocupa el ancho del carrusel; el vertical se ve como columna 4:5. */
.feed-carousel .feed-track .ad-card:not(.ad-card--horizontal) {
  display: flex;
  justify-content: center;
  background: transparent;
  border: none;
  box-shadow: none;
}

.feed-carousel .feed-track .ad-card:not(.ad-card--horizontal) .ad-card-link {
  width: min(13.25rem, 78%);
  height: auto;
  background: var(--escala-blanco);
  border: 1px solid var(--escala-borde);
  border-radius: var(--escala-radius);
  overflow: hidden;
  box-shadow: var(--escala-shadow-sm);
}

.feed-carousel .feed-track .ad-media {
  aspect-ratio: 4 / 5;
}

.feed-carousel .feed-track .ad-card--horizontal .ad-media {
  aspect-ratio: 16 / 9;
}

.feed-carousel .feed-track .ad-card:hover {
  transform: none;
}

.feed-dots {
  display: flex;
  justify-content: center;
  gap: 7px;
  margin-top: 14px;
}

/* Flechas prev/next del carrusel (solo hover/PC; en táctil se navega swipe) */
.feed-nav {
  position: absolute;
  top: 50%;
  left: 0;
  right: 0;
  z-index: 6;
  display: flex;
  justify-content: space-between;
  transform: translateY(-50%);
  pointer-events: none;
  padding: 0 10px;
}

.feed-nav__btn {
  pointer-events: auto;
  width: 42px;
  height: 42px;
  padding: 0;
  border: 1.5px solid var(--escala-borde);
  border-radius: 50%;
  background: var(--escala-blanco);
  box-shadow: var(--escala-shadow-md);
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--escala-verde);
  transform: scale(0.95);
  transition: transform 0.18s ease, background 0.18s ease, color 0.18s ease;
}

.feed-nav__btn:focus-visible,
.feed-nav__btn:hover {
  transform: scale(1);
}

.feed-nav__btn:hover {
  background: var(--escala-verde);
  border-color: var(--escala-verde);
  color: var(--escala-blanco);
  box-shadow: 0 8px 20px rgba(0, 168, 104, 0.35);
}

.feed-nav__btn:focus-visible {
  outline: 2px solid var(--escala-azul);
  outline-offset: 2px;
}

@media (hover: none) {
  .feed-nav {
    display: none;
  }
}

.feed-dots button {
  width: 7px;
  height: 7px;
  padding: 0;
  border: 0;
  border-radius: 999px;
  background: rgba(11, 18, 32, 0.18);
  cursor: pointer;
}

.feed-dots button.is-active {
  width: 18px;
  background: var(--escala-verde);
}

/* Puntos indicadores de posición en slots (misma estética que los del carrusel) */
.mkt-slot-dots {
  display: flex;
  justify-content: center;
  gap: 7px;
  margin-top: 6px;
}

.mkt-slot-dots button {
  width: 7px;
  height: 7px;
  padding: 0;
  border: 0;
  border-radius: 999px;
  background: rgba(11, 18, 32, 0.18);
  cursor: pointer;
  transition: width 0.2s ease, background 0.2s ease;
}

.mkt-slot-dots button.is-active {
  width: 18px;
  background: var(--escala-verde);
}

/* Botones de navegación prev/next en slots (solo dispositivos con hover/PC).
   En táctil se navega deslizando (swipe). */
.mkt-slot-nav {
  position: absolute;
  top: 50%;
  left: 0;
  right: 0;
  z-index: 5;
  display: flex;
  justify-content: space-between;
  transform: translateY(-50%);
  pointer-events: none;
  padding: 0 8px;
}

.mkt-slot-nav__btn {
  pointer-events: auto;
  width: 40px;
  height: 40px;
  padding: 0;
  border: 1.5px solid var(--escala-borde);
  border-radius: 50%;
  background: var(--escala-blanco);
  box-shadow: var(--escala-shadow-md);
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--escala-verde);
  transform: scale(0.95);
  transition: transform 0.18s ease, background 0.18s ease, color 0.18s ease;
}

.mkt-slot-nav__btn:focus-visible,
.mkt-slot-nav__btn:hover {
  transform: scale(1);
}

.mkt-slot-nav__btn:hover {
  background: var(--escala-verde);
  border-color: var(--escala-verde);
  color: var(--escala-blanco);
  box-shadow: 0 8px 20px rgba(0, 168, 104, 0.35);
}

.mkt-slot-nav__btn:focus-visible {
  outline: 2px solid var(--escala-azul);
  outline-offset: 2px;
}

.mkt-slot-nav__btn svg {
  width: 22px;
  height: 22px;
}

@media (hover: none) {
  .mkt-slot-nav {
    display: none;
  }
}

@media (min-width: 620px) {
  .feed-carousel {
    --feed-per-view: 2;
  }
}

@media (min-width: 980px) {
  .feed-carousel {
    --feed-per-view: 3;
  }
}

/* Estilos de .ad-card: static/marketplace/ad-card.css */

.feed-note {
  margin-top: 28px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
  background: var(--escala-verde-suave);
  border: 1px solid rgba(0, 168, 104, 0.25);
  border-radius: var(--escala-radius);
  padding: 18px 22px;
}

.feed-note p {
  margin: 0;
  font-weight: 600;
  color: var(--escala-verde-oscuro);
  font-size: 15px;
}

.feed-note a {
  color: var(--escala-verde-oscuro);
  font-weight: 700;
}

.feed-empty {
  text-align: center;
  padding: 64px 24px;
  background: var(--escala-blanco);
  border: 1.5px dashed var(--escala-borde);
  border-radius: var(--escala-radius);
}

.feed-logo-empty {
  width: 100%;
  min-height: 16rem;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 1.5rem;
  box-sizing: border-box;
  background: var(--escala-blanco);
  border: 1px solid var(--escala-borde);
  border-radius: var(--escala-radius);
}

.feed-logo-empty img {
  width: auto;
  height: auto;
  max-width: min(88%, 16rem);
  max-height: 10rem;
  object-fit: contain;
}

.slot-ph-img--marca {
  object-fit: contain;
  background: #fff;
  padding: 12%;
  box-sizing: border-box;
}

.feed-carousel.is-empty {
  overflow: visible;
}

.feed-empty-mark {
  width: 56px;
  height: 56px;
  margin: 0 auto 18px;
  display: grid;
  place-items: center;
  color: var(--escala-verde);
  background: var(--escala-verde-suave);
  border-radius: 16px;
}

.feed-empty h3 {
  margin: 0;
  font-family: var(--escala-font-display);
  font-weight: 600;
  font-size: 22px;
  color: var(--escala-navy);
}

.feed-empty p {
  margin: 8px 0 0;
  color: var(--escala-texto-secundario);
}

.steps {
  display: grid;
  gap: 16px;
  grid-template-columns: 1fr;
  margin: 0;
  padding: 0;
  list-style: none;
}

@media (min-width: 760px) {
  .steps {
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }
}

.step {
  background: var(--escala-fondo);
  border: 1px solid var(--escala-borde);
  border-radius: var(--escala-radius);
  padding: 26px 24px;
}

.step-num {
  display: inline-flex;
  font-family: var(--escala-font-mono);
  font-weight: 600;
  font-size: 13px;
  color: var(--escala-azul);
  background: var(--escala-azul-suave);
  padding: 4px 10px;
  border-radius: 8px;
}

.step h3 {
  margin: 16px 0 0;
  font-size: 18px;
  font-weight: 700;
  color: var(--escala-navy);
}

.step p {
  margin: 8px 0 0;
  font-size: 15px;
  color: var(--escala-texto-secundario);
}

.escalera-panel {
  background: var(--escala-blanco);
  border: 1px solid var(--escala-borde);
  border-radius: var(--escala-radius-lg);
  padding: 30px 20px 24px;
}

@media (min-width: 640px) {
  .escalera-panel {
    padding: 36px 28px 28px;
  }
}

.escalera {
  display: flex;
  align-items: flex-end;
  gap: 8px;
  padding-top: 24px;
  overflow-x: auto;
}

@media (min-width: 640px) {
  .escalera {
    gap: 14px;
  }
}

.escalon {
  flex: 1 1 0;
  min-width: 72px;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
}

.escalon-bar {
  width: 100%;
  border-radius: 10px 10px 0 0;
  background: linear-gradient(180deg, var(--escala-verde-suave), #D3ECDF);
  border: 1px solid #C7E6D7;
  border-bottom: none;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: flex-start;
  padding-top: 12px;
  transition: transform 0.2s ease;
}

.escalon:last-child .escalon-bar {
  background: linear-gradient(180deg, var(--escala-verde), var(--escala-verde-oscuro));
  border-color: var(--escala-verde-oscuro);
}

.escalon:hover .escalon-bar {
  transform: translateY(-3px);
}

.escalon-nivel {
  font-family: var(--escala-font-mono);
  font-weight: 600;
  font-size: clamp(13px, 2.2vw, 15px);
  color: var(--escala-navy);
}

.escalon:last-child .escalon-nivel {
  color: var(--escala-blanco);
}

.escalon-creativos {
  display: flex;
  gap: 3px;
  margin-top: 8px;
}

.escalon-creativos i {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--escala-verde-oscuro);
  opacity: 0.8;
}

.escalon:last-child .escalon-creativos i {
  background: var(--escala-blanco);
}

.escalon-creativos .video {
  width: 6px;
  height: 6px;
  border-radius: 1px;
  background: var(--escala-azul);
}

.escalon:last-child .escalon-creativos .video {
  background: var(--escala-azul-suave);
}

.escalon-base {
  background: var(--escala-navy);
  color: var(--escala-blanco);
  font-family: var(--escala-font-mono);
  font-size: 11px;
  font-weight: 600;
  padding: 5px 0;
  width: 100%;
  text-align: center;
  border-radius: 0 0 4px 4px;
}

.escalera-caption {
  text-align: center;
  font-size: 13px;
  color: var(--escala-texto-suave);
  margin-top: 18px;
  font-family: var(--escala-font-mono);
}

.reglas {
  display: grid;
  gap: 16px;
  grid-template-columns: 1fr;
}

@media (min-width: 620px) {
  .reglas {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (min-width: 980px) {
  .reglas {
    grid-template-columns: repeat(4, 1fr);
  }
}

.regla {
  background: var(--escala-blanco);
  border: 1px solid var(--escala-borde);
  border-radius: var(--escala-radius);
  padding: 22px;
}

.regla-icon {
  width: 42px;
  height: 42px;
  display: grid;
  place-items: center;
  color: var(--escala-verde-oscuro);
  background: var(--escala-verde-suave);
  border-radius: 12px;
}

.regla h3 {
  margin: 16px 0 0;
  font-size: 16.5px;
  font-weight: 700;
  color: var(--escala-navy);
}

.regla p {
  margin: 6px 0 0;
  font-size: 14.5px;
  color: var(--escala-texto-secundario);
}

.cta-final {
  position: relative;
  overflow: hidden;
  padding: 80px 0;
  text-align: center;
  color: var(--escala-blanco);
  background: linear-gradient(165deg, var(--escala-navy-profundo) 0%, #122448 45%, #0E2C8C 125%);
}

.cta-final::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(720px 360px at 50% -10%, rgba(0, 168, 104, 0.22), transparent 62%);
  pointer-events: none;
}

.cta-inner {
  position: relative;
}

.cta-kicker {
  font-family: var(--escala-font-mono);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.6);
  margin: 0 0 14px;
}

.cta-title {
  margin: 0 auto;
  font-family: var(--escala-font-display);
  font-weight: 600;
  font-size: clamp(30px, 5vw, 48px);
  line-height: 1.12;
  letter-spacing: -0.015em;
  max-width: 22ch;
}

.cta-sub {
  margin: 14px auto 0;
  font-size: 17px;
  color: rgba(255, 255, 255, 0.78);
  max-width: 52ch;
}

.cta-group {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 12px;
  margin-top: 32px;
}

.site-footer {
  background: var(--escala-navy);
  color: rgba(255, 255, 255, 0.72);
  padding: 44px 0 36px;
}

.footer-grid {
  display: grid;
  gap: 26px;
}

@media (min-width: 760px) {
  .footer-grid {
    grid-template-columns: 1.3fr 1fr;
    gap: 40px;
  }
}

.footer-brand .brand {
  color: var(--escala-blanco);
}

.footer-brand .divider {
  color: rgba(255, 255, 255, 0.4);
}

.footer-tagline {
  margin: 10px 0 0;
  font-family: var(--escala-font-display);
  font-style: italic;
  font-size: 15px;
  color: rgba(255, 255, 255, 0.66);
}

.footer-links {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 8px 22px;
}

.footer-links a {
  color: rgba(255, 255, 255, 0.78);
  text-decoration: none;
  font-size: 14.5px;
  font-weight: 500;
}

.footer-links a:hover {
  color: var(--escala-blanco);
}

.footer-note {
  margin: 24px 0 0;
  font-size: 13.5px;
  color: rgba(255, 255, 255, 0.55);
  max-width: 56ch;
}

.footer-bottom {
  margin-top: 28px;
  padding-top: 20px;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  display: flex;
  flex-wrap: wrap;
  gap: 8px 24px;
  align-items: center;
  justify-content: space-between;
  font-family: var(--escala-font-mono);
  font-size: 12.5px;
  color: rgba(255, 255, 255, 0.5);
}

html.js [data-reveal] {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 0.6s ease var(--d, 0s), transform 0.6s cubic-bezier(0.22, 1, 0.36, 1) var(--d, 0s);
}

html.js [data-reveal].is-in {
  opacity: 1;
  transform: none;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
  }
  html.js [data-reveal] {
    opacity: 1;
    transform: none;
  }
}

/* Navbar móvil de la Vitrina: en vez de la palabra "Vitrina", un botón para
   volver al panel (logueado) o a inicio (invitado) */
/* Botón «Volver a inicio» de la vitrina invitado: misma apariencia que el
   `.escala-back` del ecosistema (escala.css no se carga para invitados). */
.escala-back {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
  margin-bottom: 1rem;
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--escala-azul);
  text-decoration: none;
}

.escala-back:hover {
  color: var(--escala-verde-oscuro);
  text-decoration: underline;
}

/* Navbar del ecosistema en la vitrina (logueado): header fijo, compensa con padding */
body.escala-vitrina-panel {
  padding-top: 56px;
}

/* Botón compartir de la navbar (misma mecánica que la landing) */
.nav-share {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 2.45rem;
  height: 2.45rem;
  min-width: 2.45rem;
  padding: 0;
  border: 1px solid var(--escala-borde);
  border-radius: 50%;
  background: var(--escala-blanco);
  color: var(--escala-verde);
  cursor: pointer;
  transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease;
}

.nav-share:hover {
  background: var(--escala-verde);
  border-color: var(--escala-verde);
  color: var(--escala-blanco);
}

.nav-share:focus-visible {
  outline: 2px solid var(--escala-azul);
  outline-offset: 2px;
}

@media (max-width: 859px) {
  .nav {
    flex-wrap: nowrap;
  }
  .brand-logo {
    height: 44px;
    max-width: min(34vw, 150px);
  }
  /* Mis anuncios vive en la footbar en móvil; la navbar queda limpia */
  .nav-cta--desktop {
    display: none;
  }
}

/* Footbar móvil fija (armonía con la landing) */
.mobile-cta {
  display: none;
  position: fixed;
  bottom: 0;
  left: 0;
  right: 0;
  z-index: 70;
  background: var(--escala-blanco);
  border-top: 1px solid var(--escala-borde);
  padding: 10px 16px calc(10px + env(safe-area-inset-bottom, 0px));
  gap: 10px;
  box-shadow: 0 -6px 20px rgba(11, 18, 32, 0.08);
}

.mobile-cta .btn {
  flex: 1;
}

.btn--mcta-secundario {
  background: transparent;
  color: var(--escala-navy);
  border: 1.5px solid var(--escala-borde);
}

.btn--mcta-secundario:hover {
  border-color: var(--escala-navy);
  background: rgba(11, 18, 32, 0.04);
}

@media (max-width: 859px) {
  .mobile-cta {
    display: flex;
  }
  body {
    padding-bottom: calc(66px + env(safe-area-inset-bottom, 0px));
  }
}